A 29 foot rocket ship was erected in the Meatpacking District in NYC, to launch the all-new MINI Coupe. 
 The event employed a street team that handed out astronaut ice cream.
 MINI Family pack installation. Made to look like a shrink-wrapped family fun pack of cereal. Defying all odds, this piece made a tour to numerous states across the country.
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 MINI Countryman Snow Globe 
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 Print campaign for the MINI Countryman.
 Outdoor "Ice" board for MINI.
 OOH MINI Countryman
 New York, Times Square "LET IT SNOW"  installation/building wrap.
 Outdoor campaign for MINI convertible.
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 Folded cover pages opened up to show the convertible's "unlimited headroom".
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 Unique outdoor boards for MINI convertible
 Signed Tony Hawk skateboard mounted on canvas for display as part of a campaign highlighting MINI owners.
 MINI VS PORSCHE Gifts sent out to various media outlets and influencers to create buzz prior to the MINI VS PORSCHE race and include matchbox size MINI and Porsche toy cars.
 Installation for MINI convertible "topless" campaign
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 Peep show installation for MINI convertible "topless" campaign
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 MINI Hardtop Playboy insert.
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 MINI "Not Normal" campaign print. These were really a departure from what we'd done in the past. New rules as far as the frame and having the cars in an environment. It was "not normal". 
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 MINI LAMP POST  "Not Normal" campaign installation at SXSW
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 Playboy print ad
 Playboy cover and spread
 Playboy site skin
 MINI Countryman regional print ad
 MINI Countryman print spread
 MINI Clubman ZIG. ZAG. ZUG. insert
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 HAMMER & COOP  Campaign poster
 HAMMER & COOP Iron-on insert
 HAMMER & COOP Insert
 HAMMER & COOP lunchbox
 HAMMER & COOP outdoor campaign. We used snipes for a tease and reveal. This is the reveal.
 HAMMER & COOP outdoor New York, Times Square
 MINI "wrestlers" campaign print
 MINI Activity Book
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 Paper car cut out. I created this using MINI's technical spec Illustrations and lots and lots and lots of trial and error. The girl siting next to me started making animated gifs of the "test" cars and sending them out to the agency. They were EVERY
 An example of some of the stuff we created for dealerships to give to their customers.
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